Breefly
Simplifying insights reporting for the modern age.
Context
Breefly is an insights reporting platform that delivers actionable insights to teams as bite-sized insights briefs so they can make smarter decisions, faster. It was designed to solve a particular challenge faced by market research teams drowning in data: to simplify the insights reporting process.
Challenge
Before the introduction of AI, the standard practice for research professionals to deliver insights reporting was done solely via presentation, but only after spending countless hours creating them. The process is archaic and highly inefficient. Customer research pointed to three critical tasks to be available in a platform-based solution:
- The ability to craft storytelling alongside custom visualizations
- The ability to select from a wide variety of custom chart options
- The ability to integrate media into the reporting easily
Here's a short 60 second explainer video.
Result
As the founder and product designer leading the startup through the Boulder-based Boomtown Accelerator, we gained some early wins and traction. This included generating early top line revenue in under 18 months, while launching pilot trials with EU-based companies Day One Strategy, and CH-Pharma.
In addition, a joint venture initiative was developed in partnership with the Produce Marketing Association and IRI. Soon after launching in 2018, Breefly was recognized as a Colorado Alpha startup at the acclaimed global Collision Conference in New Orleans for its innovative approach to data reporting and content creation in the B2B industry.
Although the platform is no longer in service - one of the many casualties of the AI tsunami, it was one of my greatest achievements as an executive and creative professional. It improved my skills to become a better marketer, operator, and product designer in ways that can only be honed by being a founder. An invaluable and truly rewarding experience.
““What an advance this is in delivering data to the right people at the right time.” – Tourtellot Sales Director”
Here's a short demo video of how Breefly let's you easily create insights briefs in seconds.
